THEORETICAL AND METHODOLOGICAL FUNDAMENTALS OF EVALUATION OF EFFICIENCY OF GREEN TOURISM DEVELOPMENT STRATEGY AT REGIONAL LEVELTOURISM BUSINESS AS A COMPONENT OF REGIONAL ECONOMIC SECURITY

FEB » Science » Scientific publications » № 2, (42), 2020 » THEORETICAL AND METHODOLOGICAL FUNDAMENTALS OF EVALUATION OF EFFICIENCY OF GREEN TOURISM DEVELOPMENT STRATEGY AT REGIONAL LEVELTOURISM BUSINESS AS A COMPONENT OF REGIONAL ECONOMIC SECURITY

Name	THEORETICAL AND METHODOLOGICAL FUNDAMENTALS OF EVALUATION OF EFFICIENCY OF GREEN TOURISM DEVELOPMENT STRATEGY AT REGIONAL LEVELTOURISM BUSINESS AS A COMPONENT OF REGIONAL ECONOMIC SECURITY
Author(s)	Basyuk D.I., Doctor of Economics, Prof. National University of Life and Environmental Sciences of Ukraine Arabadzhiysky O.I., graduate student Dmytro Motornyi Tavria State Agrotechnological University
Annotation	Introduction Under modern conditions, there is an increase in the importance of the tourism industry in economic and social aspects. The sphere of green tourism plays an important role, as its active development has a positive effect on the nature of the functioning of rural communities as a socio-administrative entity. It should be noted that, despite the existence of government programs aimed at promoting entrepreneurial activity in this area, not all of themare successfully implemented. To a large extent, this situation is due to the unresolved organizational problems associated with the practical implementation of the provisions of relevant measures planned in the framework of national and regional government programs. The purpose of this article is to develop and substantiate methodological approaches to assessing the effectiveness of regional programs to promote green tourism. Results. The results of the study prove the importance of improving scientific approaches related to assessing the level of effectiveness of regional programs in the field of socio-economic development. The necessity of diversified use of methodical tools in the process of collecting, processing and analysis of information material is proved. The article formulates an algorithm for evaluating the effectiveness of the practical implementation of regional programs to promote green tourism. Conclusions. The article highlights the theoretical and methodological principles of assessing the effectiveness of the implementation of measures carried out within the regional strategy for the development of green tourism. Scientific approaches to assessing the effectiveness of state programs of socio-economic development are studied. The importance of studying the nature of the implementation of appropriate measures in terms of ensuring the process of socio-economic development is substantiated. Based on the research materials, an algorithm for evaluating the effectiveness of the practical implementation of regional programs to promote green tourism has been developed.
Keywords	green tourism, state development programs, tourism activities, evaluation methods, regional economy.
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