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Scientific publications
| Name | SUSTAINABLE DEVELOPMENT OF THE MARKET OF TOURIST SERVICES IN UKRAINE |
| Author(s) | Kolokolchykova І.V., PhD, Ass. Prof. of of Marketing Department Dmytro Motornyi Tavria State Agrotechnological University Kolokolchikovairina@gmail.com |
| Annotation | The formation and development of the market of tourist services is due to the need for this product. This need is growing every year, consumer demand is becoming more demanding, thus determining the list of services and market supply. Due to the fact that a large number of operators are involved in the tourism sector, which covered most of the potential market segments and concentrated large financial resources within this business, the development of the tourism services market has taken the direction of sustainable development. However, this development depends on the influence of many internal and external factors, so the planning and gradualness of the planned directions of action should be formed and carefully analyze all the circumstances. Therefore, the topic of the study, which is devoted to the sustainable development of the market of tourist services in Ukraine to increase the potential of the country is relevant. |
| Keywords | sustainable development, market of tourist services, tourist, market supply, market demand, positioning, domestic tourism, foreign tourism, brand. |
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