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Scientific publications

Name GREEN TOURISM CONSULTING ACTIVITIES: A MICROECONOMIC ASPECT
Author(s) Vasylchenko O.O., Senior Lecturer,
Dmytro Motornyi Tavria State Agrotechnological University
Baeva O.I., Associate Professor,
National Pharmaceutical University, Kharkiv
Annotation The current stage of development of the domestic economic model is characterized by the increasing importance of small forms of economic activity as a factor of certain stabilization in the conditions of socioeconomic crisis. Under these conditions, research into the directions of development of the regional economy, domestic markets of goods and services, stimulating the growth of domestic demand for these products become especially relevant. Given these circumstances, in our opinion, it is extremely important to study the directions of ensuring the effective functioning of small forms of economic activity in the system of rural territories, one of which is green tourism. The issues of increasing the level of information support for the subjects of green tourism have been proved. One of these
areas is the intensification of consulting activities in order to meet the information needs of the representatives of this sector.
Keywords tourism, consulting, green tourism, recreational services, human resources.
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