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Scientific publications
| Name | METHODOLOGICAL APPROACHES OF MARKET MONITORING FRUIT – BERRY PRODUCTS |
| Author(s) | Kolokolchykova І., PhD, Ass. Prof. Dmytro Motornyi Tavria State Agrotechnological University Kolokolchikovairina@gmail.com Makarenko Р., Doctor of Economics, Professor Poltava State Agrarian Academy PSAA, Poltava, Ukraine mpm0907_1949@ukr.net |
| Annotation | The market of fruit and berry products is a complex economic system that develops under the influence of macro and micro environment factors. Analysis of its capacity, assessment of development potential and strategic guidelines depends on the correct approach and choice of analysis methods. Today, there are many methods and techniques that make it possible to obtain quantitative and qualitative indicators. Modern methods of analysis and forecasting are the basis for determining the competitive position of economic entities and other operators. Therefore, the study of methodological approaches to market monitoring of the industry is relevant in conditions of fierce competition. |
| Keywords | methods of analysis, market monitoring of fruit and berry products, market operators, product quality, end consumers, forecasting methods. |
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